The first one took place in L.A. earlier this month with seven-minute showings every 5 minutes from 1 p.m. to 9 p.m. The showings, which were held at The Grove shopping center, included projections of models dressed in Forever21 apparel walking a virtual runway as well as a pop-up store and sneak peek at the second Rory Becca for Forever 21 collection.
The hologram shows debuted in Vienna with the opening of its first store there in April.
This was all created by digital agency space150. I wonder what it's like to work there?
